Balmain
Les Éternels de Balmain is a collection of eight luxury, all-gender fragrances that build on the house’s rich history, combining Pierre Balmain’s legacy with Rousteing’s modern influence, launched August 2024. The following project highlights showcase one fragrance from each scent family —musk, amber, floral, and woody. The ad campaigns are presented to illustrate the extent of influence of our visual direction.
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Carbone Maximalist Musk & Minimalist Rose
Sel D'Ambre Glowing Amber & Salty Ambergris
Vent Vert Airy Vert de Mandarine & Sensual Jasmine
Bronze Blazing Cedarwood & Cooling Patchouli
Marc Jacobs
Perfect EDT for Men presented as a complimentary flanker to the original Women’s fragrance, moving towards more masculine notes to achieve a more gender fluid olfactory experience. Envisioned to embody true masculinity – the balance of strength, resilience, and courage, but also tenderness, vulnerability, and compassion – while celebrating the spirit of individuality and authenticity at the core of the #PerfectAsIAm campaigns. Launching in 2025.
Tom Ford
Soleil Brûlant evokes an opulent, golden sun blazing over private islands. Perfumer: Daniela Andrier, launched in 2021.
Indigo Sky is a forward-thinking strategic initiative designed to define the future of fine fragrance for Tom Ford Beauty after the departure of Tom in 2023. This pivotal moment required a bold, visionary approach to ensure that the brand not only survived the leadership transition but thrived by reimagining its identity and path forward in a highly competitive and evolving market, while honoring Tom’s legacy, to effectively position the brand for growth, innovation, and relevance in the coming decade. Presented in July 2023.
